If you’re working with a marketing agency, developer, or business partner, you’ll eventually need to share access to your Google Tag Manager (GTM) account. The good news: it takes about 2 minutes. This guide walks you through every click.
Why You Might Need to Do This
Google Tag Manager is the hub where your tracking codes, pixels, and scripts live — think Google Analytics, Meta Pixel, conversion tracking, and more.
Rather than handing over your Google login (never a good idea), GTM lets you invite collaborators with specific permission levels.
Administrator is the highest level of access, giving someone full control to create, edit, and publish tags. This is the access level you’d typically grant to a trusted agency or developer managing your marketing setup.
✅ Quick Steps: Add a GTM Administrator
- Visit Google — Go to google.com and click into the search bar.
- Search “Google Tag Manager” — Type it in and hit enter.
- Click on Google Tag Manager — Select the official GTM result to open the platform.
- Sign in with the email that has rights to grant access — This needs to be the account owner or an existing admin. If you’re not sure which email that is, check with whoever set up your GTM account.
- Click the gear icon (Admin settings) — Found in the left sidebar.
- Click “User Management” — This is where you control who has access and at what level.
- Click the blue “+” button to add a new user — Enter the email address of the person you want to invite (e.g.,
casey@cwdynamic.com). Then check the box to grant Administrator access. - Click “Invite” — Done! The invitee will receive an email and can accept access from there.
📹 Prefer to Watch?
The page also includes a video walkthrough showing each step in real time — great if you want to follow along visually as you go.
A Few Tips
If the “+” button is grayed out or missing, you may not have the right permission level yourself — ask the account owner to complete the invite instead. Also, only grant Administrator access to people you fully trust, since it allows them to modify or delete any tag on your site. Need help with your GTM setup, tracking, or digital marketing strategy? Talk to us.
Visual Steps To Add a GTM Administrator with screenshots
Visit Google
Click into the search bar and ….
Type “google tag manager“
Click on “Google Tag Manager“
Click on the email that has rights to grant access.
Click here on the gear.
Click on “User Management.“
Click on “add (blue +)”
Type “casey@cwdynamic.com“
Click here to grant Administrator access.
Click on “Invite.“
