Corex Trainer
A patent-pending rotational resistance trainer that didn’t fit any existing fitness category — and needed a brand, a site, and a launch built from scratch to match.
Brand & Identity. We gathered the founder’s design references and inspirations and distilled them into a tight, cohesive logo and identity system that finally matched the look and feel he’d been chasing.
IP & Domain. We advised him through the patent and trademark process and worked hand-in-hand to evaluate and secure the optimal available domain.
Go-to-Market Strategy. Rather than chase the crowded “shredded abs” market, we positioned Corex around the 40+ longevity and wellness audience — a calmer, evidence-forward voice, with athletes and rehab as secondary entry points.
The Build. A WordPress site engineered for a phased rollout: a reservation-and-waitlist flow up front, a hidden investor sub-page for accredited prospects, and a visual identity built around onyx surfaces and a signature cyan rotational halo.