A Family Brand Built to Work Everywhere They Show Up
Pullen Painters came to us with a solid reputation and 15 years of great work behind them, but a site that wasn’t doing any of it justice. We rebuilt the entire web presence from the ground up — designed to convert, built around their strongest differentiator, and structured so the whole team can actually use it.
Challenges
- Existing site underdelivered compared to the quality of work they actually do, hurting credibility with first-time visitors
- Their most powerful selling point — Free Touch-Ups for Life — was buried and not being used as the conversion driver it deserved to be
- No way for prospects to self-qualify or get a ballpark number without picking up the phone
- Serving three counties with no location strategy to capture hyper-local search traffic
- Needed a site the owner could manage confidently without calling a developer
Solutions
- Built a fully custom WordPress site structured around StoryBrand principles with a single focused CTA throughout
- Made Free Touch-Ups for Life the centerpiece of the homepage and a sitewide trust signal with its own dedicated landing page and persistent banner
- Built a dynamic live painting estimate calculator — prospects get an instant ballpark in under a minute, no sign-up required, before a call is ever made
- Developed location pages across McHenry, Lake, and Kane County to capture hyper-local search
- Delivered a clean, manageable backend so the owner can update content, post reviews, and make changes on her own timeline