I first encountered the concept of “jumping over dollars to pick up dimes” about 25 years ago.
If you’re not familiar, it’s basically the bad idea to nitpick at every little expense to save a penny or two, while sacrificing the big wins that you could have been spending your time or resources on that stand to make you, or save you, a lot more money.
For me, I was on a quest for the perfect diamond and engagement ring. It wasn’t until years later that I understood just how essential this concept is for running a successful business.
Running a small business can feel like navigating an ocean filled with hidden dangers and “sharks” lurking at every turn. With countless options for products and services, making accurate choices can quickly become a draining and time-consuming task. The potential lost opportunity cost can be staggering, affecting not just your budget but your peace of mind as well.
This is where my “Robbins Bros list” becomes invaluable—a straightforward way to cut through the clutter and identify the few businesses you can genuinely rely on. Instead of wasting time chasing the cheapest deal on every little thing, you can focus on what truly matters: growing your business and serving your customers.
In the following sections, I’ll share my own experience with classifying a businesses as a “Robbins Bro” type businesses, and creating a Robbins Bros list, the benefits it offers small business owners like you, and why you should start building your own list of trusted partners.
The Origin Story: A Lesson in Value
My journey into this concept began with a hunt for the perfect engagement ring. I was younger (much younger) and eager, armed with a wealth of research and a desire to make the best choice. Hours turned into days, and days turned into weeks as I visited countless shops, websites, auctions, forums and more. I spent probably hundreds of hours creating lists, setting up accounts, building spreadsheets, all comparing diamonds and settings, all in search of the best deal.
I remember feeling overwhelmed by the choices. The salespeople at all the shops I visited, and even a few dealers I met, were friendly, but I couldn’t shake the feeling that I was being persuaded by someone elses motives, each one eager to make a sale, often with little regard for what was truly best for me. In my quest for the perfect ring, I stumbled upon Robbins Brothers, a jewelry chain in San Diego that stood out to me.
While I ultimately chose a different path, Robbins Brothers left an impression on me. I had done my research.
Being one of the first of my group to pop the question to someone, and with all my friends knowing what a data nerd I was, I was the Go-To “diamond ring guy” amongst my friends. When my friends would all ask where they should go, I didn’t break out my folders and spreadsheets and international connections I had eventually cautiously purchased from. I simply said, “Go to Robbins Brothers”. They became my go-to recommendation for friends seeking engagement rings, simply because I knew they offered the highest quality, solid fair pricing, without the stress, and most importantly it was a place my friends wouldn’t get screwed over.
“The time I spent researching still makes me cringe to this day.”
This experience opened my eyes to a crucial lesson: the value of having trusted options. In business, just like in that jewelry store, the landscape is filled with choices, and not all of them are created equal. The time I’ve spent since then researching every potential business purchase, rather than going with trusted staples from other collogues could have been better invested in growing my business. Instead of chasing every possible deal, I learned the importance of finding a few dependable vendors I could rely on and trust to save me time and frustration.
Fast forward a few years, and I found myself running a successful e-commerce site. I was once again faced with the challenge of looking through a maze of options to make a “best choice” option. This led me to ULINE, a company that provided quality supplies at reasonable prices.
After using Uline for a while, I was soon persuaded to look for different options, cheaper choices, again I spent hours and days trying to find the absolute best “deal” on everything from pens to packing peanuts. I managed to find a few slightly cheaper options, but the results were never as good, and never as consistent, and the time I spent researching still makes me cringe to this day.
It was then that the concept of the Robbins Bros list solidified in my mind: a curated selection of solidly priced dependable vendors who consistently deliver, without the hassle and second guessing that can cripple a business.
In the sections ahead, I’ll share more about my list, and how this list can benefit you as a small business owner. You’ll see how having a few trusted partners can reduce stress, save time, and ultimately lead to better business decisions.
The Value of a Robbins Bros List
So why is having such a list is a game-changer for small business owners?
Imagine the peace of mind that comes with knowing you have a handful of reliable vendors at your fingertips—vendors you can trust to deliver quality products and services consistently. This is not just about convenience; it’s about making smarter decisions that save you time and money.
When you rely on a few chosen partners, you eliminate the endless cycle of research and comparison. Instead of spending hours sifting through options, reading reviews, and worrying about being taken advantage of, you can confidently turn to your trusted vendors. This allows you to focus on what truly matters: building your business, serving your customers, and pursuing your passion.
Consider the opportunity cost of your time. Every hour spent chasing the best price is an hour not spent on growing your business, connecting with clients, or brainstorming new ideas. By having a Robbins Bros list, you can reclaim that time and redirect your energy where it counts.
Moreover, building relationships with dependable vendors can lead to better service and support. When you establish trust, you’re more likely to receive personalized attention, priority service, and even exclusive deals. These partnerships can evolve into true collaborations, where both parties benefit and grow together.
Let’s take a moment to reflect on your current operations. How many times have you found yourself stuck in a cycle of comparing prices and vendors? How much time have you wasted on unreliable suppliers? Having a Robbins Bros list can help you break free from that cycle, giving you the confidence to make quick decisions without second-guessing yourself.
You’re Possibly Wondering, So Who Is On My List?
I’ll share a short version of my personal “Robbins Bros” list and the trusted vendors that I consistently recommend. You’ll see how each one fits into the bigger picture of streamlining operations and enhancing productivity.
My Robbins Bros List – Who Do I Count On
This post really isn’t about “My” list, it’s really about making your own, but… I figure I should probably share my personal list of trusted vendors that I always recommend. It’s important to keep in mind by definition every one of “my” suggestions and yours, will be debatable, that’s not the point. The point is to find one source that you can trust, time after time.
I want to point out that although I could potentially get commissions from some of these companies, none of these links are commission links, that’s not the point of this article and I don’t want anyone to think that is the reason I recommend any of these companies. Each of these partners has proven their worth through consistent quality, fair pricing, and reliable service.
By relying on them, my clients and I have saved time and resources, allowing us to focus on what truly matters: growing our businesses.
- Printing: VistaPrint
I’ve used hundreds of print shops around the country for almost 30 years.
VistaPrint has become my go-to for all things printing. Whether it’s business cards, flyers, or promotional materials, they deliver high-quality products with quick turnaround times.
Their user-friendly platform makes it simple to customize designs, and I can always count on them to meet my deadlines without compromising quality. - Supplies: ULINE
When it comes to packing supplies, ULINE is a rock-solid choice. They offer a vast selection of shipping materials at reasonable prices.
I appreciate their consistent quality and speedy shipping. With ULINE, I can rest easy knowing that my business supply needs are taken care of, allowing me to concentrate on serving my customers.
Not to mention I got about 100 or so free gifts from them that I was able to keep or give out to my employees. - Merchant Processing: TopRankCommerce
Navigating payment processing can be daunting, it’s definitely one of the industries that has its fair share of “sharks”.
I’ve personally known the owner of TopRankCommerce for over 20 years, since back when he was his own e-commerce business owner, consulting other business owners out of just good will.
TopRankCommerce has made payment processing straightforward, he’s a name I can trust to give to my clients.
Their reliable service and competitive rates have helped streamline an ever more complicated process. Plus, their customer support is responsive and knowledgeable, making it easy to solve any issues that arise.
With a dependable merchant processor in your corner, you can focus on growing sales without worrying about payment hiccups. - Web Hosting: SiteGround
I’ve worked with at least a dozen different hosting partners. A strong online presence is crucial for any business, and SiteGround has become my consistent trusted web hosting partner.
Their service is reliable, and their support team is always available to assist with any technical challenges.
SiteGround’s commitment to performance and security gives me peace of mind, allowing me to focus on my business.
This section wouldn’t be complete without mentioning a couple of names I recommend you avoid, an article I’ve saved is an excellent resource for this:
https://www.the215guys.com/blog/worst-web-hosting-companies/ - Domain Names: NameCheap
When it comes to purchasing domain names, I turn to NameCheap. Their platform is easy to navigate, and their prices are extremely competitive.
I appreciate their straightforward approach and excellent customer service. Knowing I have a reliable domain registrar means I can secure my online identity without hassle.
As you can see, each vendor on my Robbins Bros list offers a unique value that helps streamline operations and you don’t have to worry about making a “bad” choice. These partnerships have not only saved me time but have also contributed to the overall success of my business.
Next I’ll give you some strategies to identify the right vendors for your list and the steps you can take to foster strong, productive relationships with them. Let’s set you on the path to creating your own dependable network of partners!
Building Your Own Robbins Bros List: Steps to Finding Trusted Vendors
Think about the vendors you currently use and evaluate whether they meet your needs for quality, reliability, and service. Identify those you can trust and make them your go-to partners.
- Identify Your Needs
Start by assessing the areas of your business where you require consistent support. Consider the products and services you rely on daily. Are there specific categories that need dependable partners? Common areas include printing, supplies, payment processing, web hosting, and marketing services. Make a list of these categories to help guide your search for vendors. - Research and Gather Recommendations
Once you’ve identified your needs, it’s time to research potential vendors. Remember you’re not looking for the best deal today, you’re looking for the rocks that are going to be your no-brainer solutions. If you already have a trusted resource, and you feel confident in them, don’t waste time looking for a replacement, stick with what’s working.
If you are searching, you can utilize online reviews, forums, and social media to gather insights about different companies. However, my primary recommendation is to ask fellow business owners; their experiences can help you identify reliable partners. If you are getting the same name over and over, that’s a good sign. Look for vendors with a strong reputation and history of quality and customer service. - Evaluate Quality and Reliability
Before adding a vendor to your Robbins Bros list, assess their quality, reliability and longevity for yourself. Try their services to gauge their offerings firsthand. Pay attention to factors such as product quality, delivery times, and customer support. Consistency is key; a vendor that delivers great service once may not always do so. Look for those who maintain high standards across the board. - Establish Communication
Once you’ve narrowed down your options, reach out to potential vendors. A quick conversation can reveal a lot about their responsiveness and willingness to work with you. Ask questions about their services, pricing, and support. A vendor that communicates openly and promptly is more likely to be a dependable partner. - Build Relationships
As you begin working with your chosen vendors, focus on building strong relationships. Treat them as partners, not just suppliers. Regular communication and feedback will help foster a collaborative environment. As trust develops, you may find that they offer you better service, special deals, or insights that can benefit your business. - Regularly Review Your List
Your Robbins Bros list isn’t set in stone. Regularly evaluate your vendors to ensure they continue to meet your needs. If a vendor isn’t delivering as expected, don’t hesitate to explore alternatives. Keeping your list fresh and relevant will help you maintain a strong network of reliable partners. - Trust Your Instincts
Finally, trust your instincts. If a vendor doesn’t feel right or if you encounter consistent issues, don’t be afraid to move on. Your time and resources are too valuable to waste on partners that don’t align with your business goals. By following these steps, you can create your own Robbins Bros list, filled with dependable vendors who will support your business as it grows.
The Broader Impact of a Robbins Bros List: Fueling Your Business Success
With your Robbins Bros list in hand, you’re well on your way to simplifying your operations and enhancing your business efficiency going forward. And, the benefits of having a network of reliable vendors extend beyond just saving time and reducing stress. Let’s look at the broader impact that these trusted partnerships can have on your overall success.
- Increased Efficiency
When you have dependable vendors on your side, everyday tasks become smoother and more efficient. You no longer waste hours searching for the best deal or worrying about the quality of supplies. Instead, you can focus on strategic initiatives that drive growth, such as improving customer service, developing new products, or launching marketing campaigns. This newfound efficiency allows you to work smarter, not harder. - Net Cost Savings
While it may seem counterintuitive, partnering with quality vendors can actually save you money in the long run, even if they have slightly higher pricing. When you choose reliable suppliers, you reduce the risk of costly mistakes—like delays, returns, or subpar products.
By investing in trusted partners, you can avoid the pitfalls of chasing the lowest price and instead focus on getting the best value for your money. The savings you achieve can be reinvested into your business, fueling further growth and innovation. - Improved Customer Satisfaction
The strength of your vendor relationships directly impacts your ability to serve your customers. When you have reliable suppliers, you can fulfill orders on time and maintain consistent quality. This translates to happier customers who are more likely to return and recommend your business to others. Building a reputation for reliability can set you apart in a crowded marketplace, giving you a competitive edge. - Stronger Business Relationships
As you foster relationships with your vendors, you may discover that these partnerships can lead to unexpected opportunities. Strong business relationships often result in collaboration, referrals, and shared insights that can benefit both parties. Your vendors may provide valuable advice, market trends, or even help you refine your offerings based on customer feedback. These connections can enhance your business network and open doors to new possibilities. - Greater Peace of Mind
Perhaps one of the most significant benefits of having a Robbins Bros list is the peace of mind it brings. Knowing that you have a reliable network of vendors allows you to focus on your core business activities without the constant worry of supply chain disruptions or quality issues. This mental clarity can lead to better decision-making and a more positive outlook on your business journey. - Adaptability and Growth
Today, adaptability is crucial. Whether it’s scaling operations, launching new products, or responding to market changes, having dependable vendors means you can react quickly and effectively without being bogged down by uncertainty.
Now, let’s consolidate what you’ve learned and set you up for success!
Take Action and Build Your Robbins Bros List
By now, you understand how having a reliable network of vendors can simplify your operations, enhance efficiency, and ultimately contribute to your business success.
Here’s a quick recap of what we’ve covered:
- A Robbins Bros type of company: is one that you can trust will give you a very high quality product, at a very fair market price, and will be consistent in their fulfillment. They are a company you can trust for your business without second guessing your decision.
- The Importance of Trusted Vendors: Just like my experience with Robbins Brothers during my search for an engagement ring, having dependable partners can save you time, reduce stress, and help you make informed decisions much much faster.
- Building Your Own List: By identifying your needs, researching potential vendors, and fostering strong relationships, you can create your own Robbins Bros list tailored to your business.
- Broader Impact: The benefits of having a network of trusted vendors extend beyond convenience.
Increased efficiency, cost savings, improved customer satisfaction, and greater peace of mind can all stem from these partnerships.
Now, it’s time to put this knowledge into action. Start by assessing your current vendor relationships and identifying areas where you can improve.
Follow the steps we discussed—research, evaluate, and build those relationships. Don’t hesitate to reach out to fellow business owners for recommendations and insights; building your list is a collaborative effort. Remember, the goal is to find those few quality vendors you can rely on without second-guessing.
As you create your Robbins Bros list, you’ll find that your time is better spent focusing on what truly matters—growing your business and serving your customers. So take that first step today, and start building your Robbins Bros list.
Your peace of mind and business success await!
