American Rehab, a vital resource network for addiction and recovery providers, sought to revamp their digital presence to better serve Peer Recovery Specialists and their communities. By overcoming significant technical and strategic challenges, they successfully expanded their reach and impact.
Challenges:
- Managing thousands of categorized database entries by location and service type.
- Identifying and focusing on a target audience to maximize community impact.
- Developing a proprietary donation form with customizable options.
- Ensuring easy updates and modifications to resources and categories.
- Enhancing personalized user experiences and social media integration.
Solutions:
- Implemented a robust database system for efficient categorization and searchability.
- Focused marketing efforts on industry professionals to amplify resource distribution.
- Created a flexible, custom donation form independent of paid platforms.
- Built a user-friendly content management system for easy updates.
- Integrated social media features and personalized content delivery for broader engagement.