Bluegrass Trimlight is part of the Trimlight family—specializing in permanent, programmable exterior lighting systems. As their network expanded, our goal was to create a scalable web architecture that serves multiple franchise locations while maintaining unified branding and advanced lead management. What began as one franchise evolved into a refined digital framework now proudly supporting 11 locations—each with its own polished, high‑performing website.
Challenges:
- Needed a consistent, brand‑aligned online presence across multiple franchise territories.
- Manual lead handling caused inefficiencies and missed opportunities.
- Rapid growth required a system that could deploy new sites quickly without sacrificing quality.
- Ongoing updates and feature improvements needed to be implemented seamlessly across all franchise locations.
Solutions:
- Developed a sophisticated, modular website framework built for franchise scalability.
- Integrated a powerful back‑end lead management system to automate follow‑up and prevent missed sales.
- Designed a consistent, branded layout that highlights local services and contact points for each location.
- Built a deployment process that allows new Trimlight franchise sites to launch in as little as 72 hours.
- Created a centralized structure for continuous updates, ensuring every location benefits from the latest improvements.
Results:
The new architecture transformed how Trimlight franchises operate online—delivering sleek, consistent websites with smart automation and rapid deployment. Bluegrass Trimlight now anchors a growing digital ecosystem, saving owners time, reducing missed leads, and empowering fast, efficient expansion across multiple regions.