Sama Healing is an outpatient recovery center in Simi Valley that helps adults move from chaos to steady, substance‑free living. CW Dynamic rebuilt the website to match that promise with clear messaging, calm design, and a simple path to reach out. We applied StoryBrand principles, accessible UX, and local search best practices to turn the site into a reliable source of qualified consultations.
Challenges:
- Fast turnaround with an event planned in less than two weeks
- Reduce friction for anxious visitors and make the next step clear on mobile
- Improve local SEO signals with correct address use, mapping, and structured data
- Create trust with real photography, staff credibility, and non‑shaming language
- Organize services and FAQs so visitors can scan and act quickly
Solutions:
- Rewrote homepage and key sections using a warm, recovery‑focused narrative with clear headlines and plain language
- Designed a mobile‑first layout with strong visual hierarchy, repeated calls to action
- Implemented schema markup for organization, services, FAQs, and breadcrumbs to strengthen local search
- Standardized name, address, and phone formatting across the site and connected mapping elements
- Added environmental photography and refined team bios to build trust and reduce stigma
- Created a gentle FAQ set that addresses objections like insurance, schedules, and first steps
Results:
A platform ready for ongoing lead tracking, review integration, and Google Business Profile growth
A calm, credible website that reflects the heart of the program and helps visitors feel safe to reach out
Clearer paths to connect with improved mobile usability and multiple calls to action
Stronger local SEO foundation through structured data, accurate address usage, and on‑page location cues
More organized services and FAQs that reduce confusion and support faster decisions